Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

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It simply seems to be her jumping around ‘Causes” for self-branding, her arguments, etc are full of spurious relationships, indirect relationships, and gaping holes. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Other editions – View all Branded: A Million First Dates. Social media as we know it today didn’t exist at the time of this book’s writing, and there seems to be a rise in “mass-marketed DIY culture” as seen on websites such as Pinterest, Instagram, and Etsy.

In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate themselves into “friendships” with young people in order to monitor what they wear, eat, listen to, and buy.

Brand loyalty is m A good general primer on the premise of teenage marketing. Views Read Edit View history. Sure, I have worn more expensive brands, but they were all purchased second-hand at thrift stores.

They willingly do it. Those interested in the story of advertising in the early s will find a lot to like here before moving on to a more modern, social media-centric approach.


Quart also confronts the fact that students who are stressed out by too many extracurricular gigs remain a tiny, privileged minority in a country where gifted programs are being gutted from public schoolsand the minimal mandates of No Child Left Behind have driven the divide between the haves and the have-nots even wider. For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logothis is the book.

I agree with most of the reviews. I look forward to hearing from my daughters when they are reading it for school, as I suspect there will be more opposition to it from them.

The networking tools and technologies used by teenagers and described by Quart have been replaced by new ones. She makes him out to be the Jandek of literature. You may believe that what you wear does not define you, but in reality it can tell someone all about you or how you should be judged. Whilst reading each chapter on how the world implements branding within teenagers, I couldn’t agree more with the arguments she put into view.

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Preview — Branded by Alissa Quart. Love in the Time of Algorithms. Goodreads helps you keep track of books you want to read. Also, selling things to younger people has the advantage of creating lifetime customers.

Branded: The Buying And Selling Of Teenagers – Alissa Quart – Google Books

brranded Why Zero Dark Thirty divides the media in half”. She was an editor at large for The Atavistan award-winning nonfiction iPad and enhanced ebook publisher; her multimedia story with Maisie Crow, bdanded Last Clinic” was nominated for a National Magazine Award and a Documentary Emmy in Especially scary to brandde is all the fine print on these sites that no one bothers to read, which actually often says that these companies yes, all these sites are owned by profit-focused companies can do whatever they want with your info.


Quart might be a good journalist, but that doesn’t mean that she can write a book. Silloin kun kirjoittaja on ollut nuori, kaikki oli paremmin. A combination of a highly opinionated author and terrible writing strategy is what makes this book so aggravating.

But we also witness the bravery of isolated and increasingly Internet-linked kids who attempt to turn the tables on the cocksure corporations that so cynically strive to manipulate them. This is a school text brannded my yr 11 daughters, which I read to be in touch with their curriculum and engage in what I hope is useful discussion. Eye-opening and urgent, Branded exposes and condemns a segment of American business whose high-paid job it is to reduce teens to their lowest common denominator, to systematically sap youth of individuality and creativity.

Branded is an insightful look into the world of advertising to children. In she published Branded: At the end of the book, Alissa Quart describes the certain population of teens that choose a name for themselves.

In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: Knowing what is going on, may be a part of the battle. The Best Quatt of The cultural phenomenon she describes, such as celebrity worship and boob jobs, have moved from the land of E! She lives in New York City. Feminism and Pop Culture.