Microtrends: The Small Forces Behind Tomorrow’s Big Changes is a non-fiction book by Mark Penn and Kinney Zalesne. The text was initially published by. 16 Sep Mark J. Penn, chief political adviser to Hillary Rodham Clinton, argues that microtrends reveal significant truths. 18 May On this episode of Recode Decode, hosted by Kara Swisher, former political strategist, pollster and former Microsoftie Mark Penn talks about.

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His life will no longer be measured by his salary or work title. In Japan, matchmakers are pairing men with poorer women because successful, educated women who would have to drop out of the workforce to stay at home are rejecting that traditional choice.

I do get tired, though, of reading so many variations on, ‘The ladies are of course more emotional What follows is a long diatribe on how the “Rules of Engagement” for war have changed and how interesting it is amrk so many young people are interested in becoming gunners.

See great eBook deals. To ask other penb questions about Microtrendsplease sign up. What exactly is a microtrend? As an academic, this rings a lot of alarm bells. Microtrends Squared makes sense of what is happening in the world today. This is already occurring in South Korea and could escalate significantly in the U.

People are retiring but continuing to work. One author attended a left-handed golf tournament in Japan. It should be noted that this book was published in No actual statistical analysis is included, just graphs, and most of sources mentioned at the end are microtreends article These is a lot that is of interest in this book, for example the perceptions of parental strictness, with some reservations.

Return to Book Page. Mkcrotrends reader kept microtrendd words like Yahoo, and Google, leading one to wonder from what rock he was recently unearthed out from.

Holiday Hacks By Keith Bradford. Such ;enn reshapes our current understanding of trends and economics, but it really puts into perspective, how the current disruptions that we are now living with have happened. However, as women continue to become more educated and move up the career ladder, they will frequently be first-fiddle wives—and will need their own support networks and frameworks.


Such examples, that were exposed 10 years ago, are now proven to be very real and I would love read a current edition of this book re assessing these speculations and the impact that most of them caused. I’d be interested to see how some of these trends have evolved since the book ;enn published almost a decade ago.

Then again a classic example of how some tends don’t stick. Buy from another retailer: I had quibbles with some of his conclusions.

Microtrends: The Small Forces Behind Tomorrow’s Big Changes

But when maark earns more than 60 percent of the income, the risk of divorce mocrotrends again. Aug 03, David rated it liked it Shelves: I probably wouldn’t have picked up this book if it weren’t the only non-fiction business audio that I hadn’t yet read at my local library, but I’m so glad I did.

The key to being a successful second-fiddle husband is not letting the benefits of being number two on the earnings chart turn into resentment and loathing, but to instead to use it as a springboard to more happiness and a pennn partnership.

Famous for unearthing and coining the term “soccer moms,” Penn explains how relatively small subgroups of the population can launch a social or political revolution. They present their ideas, then go on to the next chapter.

Microtrends: The Small Forces Behind Tomorrow’s Big Changes by Mark J. Penn

Just as in the U. Must redeem within 90 days. They are the ones who get into car crashes and hazing incidents, have drug overdoses, and wind up in jail. By his own admission in that section, he says that there are really only several thousand participants of this specific diet, which is microtrens long way off 3, Some of the implications of the counter intuitive trends he discusses bear further examination.


Penn and Zalesene do not. Surprisingly it only takes a small number of people to start a trend. The question, “What profession do you want to be when you are settled in a career?

A good reason to study them indeed! DIY doctors sure got a leg up thanks to WebMd. Although the tone of the book is quite relentlessly optimistic, to me it paints a far more equivocal portrait of America.

Last time I checked Spain and France not to mention spanish and french-speaking countries in Latin America were also considered to be in “the West”, but it seems that for Mr. No actual statistical analysis is included, just graphs, and most of sources mentioned at the end are newspaper articles or press releases.

If you think USA Today is a good source of news and factoids masquerading as information, this is the book for you. Towards the end, it seems more and more clear that Penn is wildly out-of-touch with the current generation.

Lots of interesting trends. Your Cart items Cart total. I also found far too many graphs that had only two data points. Aug 06, Rodrigo rated it liked it. He says that left-handedness is increasing see Southpaws Unbound but he doesn’t define left-handedness. There are no discussion topics on this book yet.

It just didn’t seem very This book reminds me of two different books I have read: Many, if not most of the trends discussed include one small but noticeable microtrend, but also its polar opposite. The couples that choose this arrangement rather than being forced into it are, typically, far more successful.

That last point to me seems far more important and alarming than Penn really addresses, if indeed it can be observed.